Spelling

Use US English For example: maximize instead of maximise. Color instead of colour.

Bullets

No full stops unless the bullet has more than one sentence, in which case use a full stop and standardize across the whole list.

• Here's an example of a bullet point with more than one sentence in it. As you can see, we use a full stop at the end of any sentence succeeding the first.
• And now we have to use one at the end of this sentence too, even though it's only one sentence.

Commas

Use the Oxford comma.

Dates

Use standard US date notation for dates. For example: August 10, 2020 and 8/10/2020

Dashes

Use en dash (–) with spacing either side to set off parenthetical phrases within a sentence, not an em dash (—).

Use hyphens for compound adjectives (e.g. all-important) and to indicate ranges in values and dates, with no spacing on either side.

Headers

Use sentence case. For example:

• Do write: Glance delivers human connections in your digital CX
• Don't write: Glance Delivers Human Connections In Your Digital CX

Capitalization

Do always-capitalized terms: Critical Advisory Moments and Guided Customer Experiences (or Guided CX for short).

You should also always capitalize product names, such as Glance Cobrowse, Glance Screen Share, Glance Video, etc.

When a colon introduces a list of words, a phrase, or other sentence fragment, the first word following the colon is lowercase unless it is a proper name. When a colon introduces one or more complete sentences, the first word following it is capitalized.

For example: In this instance, the colon introduces a complete sentence, and therefore “In” is capitalized. As opposed to: random, example, words.